Fist Costco China Shanghai store opened recently, it drew the BIGGEST crowd ever in the entire retail industry, delivering the strong message CHINESE Community trust Costco.
Rather than using Facebook, Twitter, or Instagram, which are popular social media platforms in the US, Chinese community use WeChat to communicate and connect.
By actively communicating with Chinese (TW/HK) community via their social media community, Costco can
• deliver the Costco’s daily deal in an accessible and acceptable by Chinese community in North America.
• Create a community and a sense of belonging between Costco and Chinese community
• Give Costco members opportunities to share Costco deal, tips, photos, and more, which will be spread via WeChat network with nearly 1 billion active users.
WeChat Minim program is 100% hassle-free for Costco and for Chinese community members.
Want to find out how WeChat Mini Program can help your business reach Chinese community in North America, contact us.